Strategic Business Development
MarDev's strategic business development team open all the right doors
From getting FMCG products into nationwide stores, launching a NFT crypto gaming asset trading platform, designing-in hydrogen energy distribution monitoring equipment and deploying systems on the International Space Station, we've helped clients open doors into almost every market you can imagine.
Leveraging our brand reputation to your advantage...
During over 20 years of researching new technologies and markets we have developed a global network of key industry stakeholders who trust our judgement and integrity. When we approach them with new business ideas and opportunities, we have their ear. However, this also means we have high expectation of the companies we support in terms of their products, service quality and business integrity. If you are not quite ready to go to market, we will be happy to advise and coach you, so you can push the button at the right time and with the right people to maximise success.
Below are some real world business development challenges we've solved. If they sound familiar please reach out to us to discuss how the MarDev Team can support your key client engagement strategy.
So you've developed a surface nanocoating for plastic that doesn't require plasma bonding and has potential to revolutionise food packaging. You need to partner with the world's largest polymer producers for process rollout and bulk delivery...
First you'll discover that major petrochemical companies are highly sensitive to IP pollution, probably won't sign an NDA and will place strict controls on any engagement process. Next you'll discover that without a product champion you are unlikely to pass the front gate. Then you'll have to somehow provide detailed technical evidence without revealing your IP.
We understand these barriers and have networks into most major global industries, expediting the business engagement process - even in the most challenging technical and IP ecosystems. We help you get things moving in weeks rather than months or years and help avoid the possibility of never getting to market within the opportunity window.
You've developed a simple yet amazing electronic product perfect for hotels and smart cities, but have no brand reputation or wholesale channels to service the market
This scenario can be tough. Architects and building specifiers like track record. Thousands of electronics suppliers are competing to win product placement in value-adding wholesaler catalogues each year. Rarely will they be able to offer the resource to sell and support the products at a level that drives market adoption and delivers customer satisfaction.
Clearly a multi-level strategy is essential that engages multiple stakeholders and decision makers to deliver commercial success. We have the knowledge, strategies and networks to help make this happen.
Yummy! You've developed the world's tastiest healthy snack, but never sold to supermarkets. How can you get the attention of buyers?
In a highly competitive and crowded market where shelf space is limited and economic factors may favour price over diversity, convincing buyers to give you the time of day to pitch "yet another product" is going to be tough.
You're going to need someone who understands food and beverage margins, capacity and logistics.
You're going to need trusted buyer contacts at the major supermarkets.
In short, you're going to need MarDev.
You've developed a new cancer treatment. Your cash runway is 18 months. Do you focus business development on a go it alone strategy or partner an incumbent?
Well, the stakes are high in medical applications. You may find that in partnering a multinational incumbent your solution is suppressed to avoid displacing an alternative that's already been 10 years in development. Then you have the challenge of changing medical practice to embrace your new approach, and perhaps partnering a high-profile surgeon would offer the best chance of educating and transforming the market.
A poor commercialisation and stakeholder strategy could cost years in wasted commercial effort, lead to poorly specified trials, spiralling development costs and cash running dry before any revenues are seen. Being connected quickly to the right stakeholders could transform the opportunity and indeed be essential to overall success. We offer the helping hand of experience to evaluate the right strategy and then facilitate connections to help you make it happen in a timely way.
Ready to discuss how we can support and transform your key client engagement?
Please reach out to us using the form below and we’ll connect you to a MarDev specialist.