Sales & Marketing Strategy
MarDev's sales & marketing strategists leave the competition standing with multi-sector multi-channel, inbound, outbound and global market expertise
Our team of sales & marketing experts have worked on the rock-face at the leading edge of tech commercialisation. We comprise VPs Marketing, Executive Sales and Corporate Strategists with multi-sector and multi-territory expertise. Whether you require support to fix market penetration problems, build brand and grow new user communities or need to work up a full technical feature, commercial launch and scale-up strategy, we're here to help.
A data driven approach, global industry knowledge and decades of multi-sector in-market experience - that's why Knemex-MarDev clients are always ahead of the competition
Every great strategy starts with great research and analysis
We do market research - really good market research. The kind of market research that empowers decision makers with the detailed information on market forces, trends, competition, pricing and potential scenarios needed to take great commercial decisions.
We understand how to weigh market hype against underlying long-term trends and develop robust strategies pertinent to market cycles.
Find out more about our deep-dive services here:
Click to learn about our Niche/Segment Deep Dive Services (Custom Research)
or visit our off-the-shelf research catalogue here:
Clarity of corporate vision, values, brand identity and culture are paramount to underpin successful sales & marketing strategies
Sales & marketing words come easy - but the trust and loyalty of clients is earned by delighting them time and time again. This journey begins right at the top, with the vision of executive leaders filtering through the culture of the organisation and having profound impact on how delightful the customer experience truly is, shaping the customer relationship with the brand and ultimately loyalty.
We are proud to work with some of the world's largest tech and retail companies who understand and share these beliefs and values.
Knemex-MarDev Sales & Marketing strategies are always built on the pillars of integrity, honestly, brand reputation, striving to delight our customers' customers and developing loyalty that last years, not weeks or months.
Understanding customer buying trends, sector variations, applying the relevant technologies and joining the dots between sales & marketing are no longer desirable - they're critical
In a world filled with sales and marketing automation technology, it's often easy to forget the fundamentals of doing business.
If you're selling a hydrogen turbine to an aerospace client, no amount of automated on-line messaging will substitute an appropriately dressed and highly skilled sales engineer personally engaging and managing the account. Similarly, retail customers may be scared off if their online buyer research is suddenly invaded by a video sales rep trying to sell them something.
Only in truly understanding client personas, stakeholders, gatekeepers, buyer research trends and interaction expectations can a sales and marketing strategy be optimised for success. And only then should the appropriate technologies and channels for engagement be selected and funded.
Tight integration and data sharing between the sales and marketing pipelines, clear definition of opportunity and lead conversion steps and generation of recurring sales are no longer desirable, but critical to being competitive in today's high-tech sales and marketing environment.
Marketing Strategies & Tactics
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