B2CDoctor.com
Welcome to B2CDoctor, the retail consultancy division of Knemex. We help retailers keep in tip-top condition and ahead of the curve in today's super fast moving consumer marketplace.
Every project conducted by the B2CDoctor team is highly customised to client needs. We work closely with retail stakeholders to understand their challenges, create ideas, innovate solutions and execute in a transparent and timely way.
Here's a flavour of some of the retail and e-commerce challenges we solve. If they sound familiar, please reach out and start a conversation to discuss how we can help.
We support store designers, merchandisers and marketing departments at major retail brands with today's major challenges...
...like how can retailers create synergy between their online and in-store shopping experiences, generate footfall and reinforce brand loyalty.
...and how the development story and hidden value of a physical product can be revealed to shoppers in the live store setting...
Imagine a $2,000 mattress co-developed with NASA for extended space flight. It's easy to imagine the online video and interactive browser experience that tells the development story, reveals the brand journey and unlocks the hidden value.
Now imagine the same product in an out of town warehouse store, placed beside a $200 mattress, which for all intents and purposes looks identical. The customer sits on both, they both feel OK. Now you have a serious merchandising problem.
We work with the largest architectural firms, hightech equipment OEMs and creative agencies
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We find ways to help our clients understand and solve difficult challenges in the retailing environment....
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...like conducting a shopper perspective 3D total volume lighting survey....
Imagine having the 3D in-store lighting profile of every major retailer, giving incident lighting levels on every possible surface, sunlight intrusion, colour temperature and being able to map this dynamically against different merchandise zones via live video footage and from the perspective of a customer walking around the stores.
Imagine over 300 sites and 50 million datapoints collected and analysed in less than a month.
..and for every major retail brand's high street stores, forecourts, supermarkets and warehouses.
Armed with this data our multinational experiential tech client could identify suitable installation locations, decide whether supermarkets or fashion houses offered the best go-to-market strategy, remotely evaluate the shopper experience, refine their tech offering and approach the target retailers with confidence in their solution.
Store operators could assess engagement behaviour for the new technology versus existing digital display assets, demonstrate ROI for their upgrade planning and identify suitable zones around their stores for technology deployment.
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Let's get the conversation started...
Please reach out to us with your retail challenge and one of our experienced team will be glad to help.
Searching for general retail market data & forecasts?
Please click here to visit our market research division, Datapoint Research