Niche / Segment Deep Dive Analysis (Custom Research)
MarDev-Datapoint. Together we're a formidable capability sourcing market information that is simply unavailable elsewhere
Often leading-edge technology development and commercial expansion into new applications and markets demands going the extra mile to peel back the layers and really understand a specific market segment. That's when the combined skills of our MarDev growth advisers and Datapoint Research market analysts make a formidable team - combining strategic forward thinking with rigorous investigative research and market modelling.
When a standard off-the-shelf report is just too broad in scope, or the market is too new to have industry-level data available, we can research and source information that is simply unavailable elsewhere.
This could involve targeting a specific user group to reveal future needs that inform product feature development, unravelling a new technology to understand potential applications or researching covertly to avoid alerting the market to a product before official launch.
Bespoke market research, innovative data capture and analysis solutions tailored to your specific planning and product development needs...
If there's a simple customisation solution involving combining, cutting or re-presenting data we already have - we'll happily do this to help keep costs as low as possible
Perhaps you simply need product data from one of our off-the-shelf reports cut and segmented in a different way to align with your classifications and planning needs. Or maybe the geographic territories you are interested in need combining or splitting out.
Whatever, the situation, we're here to advise and help you get the data and information you need in the format you need it, as economically as possible.
We innovate new data capture methods and work with technology partners to source the information you need
We source, integrate and develop sophisticated data capture and analysis tools, including hardware and software.
During mystery shopper exercises we have equipped researchers with specialist sensors to capture the full shopping experience, sound, light, position, movement, temperature, strain, posture, gait analysis, etc...
We have worked at the cutting edge of neuroscience combining EEG, fine motor sensors and gaze tracking to support combined market research and behavioural analysis.
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